Ferrari and Amazon Internet Companies (AWS) have entered an settlement to make Amazon’s cloud computing unit the luxurious carmaker’s cloud storage, machine studying, and synthetic intelligence supplier, AWS stated on Friday.
The deal will assist Ferrari streamline design and testing of its vehicles, and permit its Scuderia Ferrari Method One racing group to launch a digital fan engagement platform, AWS stated in a press release.
“Collectively, the businesses will speed up the tempo of innovation throughout the whole Ferrari organisation”, together with their highway vehicles division, GT Competitions, the Ferrari Problem, and the Method One group, it added.
Ferrari will depend on AWS’s superior analytics, machine studying, compute, storage, and database capabilities “to quickly obtain insights into automobile design and efficiency on the highway and monitor,” AWS stated.
Ferrari stated in a separate assertion that the engagement platform it’s going to create with AWS was aimed to more and more join Method One followers with the day by day lifetime of its racing group and its drivers, “via personalisation instruments, unique content material and interactive purposes”.
Monetary particulars of the deal weren’t disclosed.
As a part of the partnership, the AWS brand will seem on Scuderia Ferrari’s vehicles and drivers’ attire ranging from the French Grand Prix this weekend, AWS stated.
© Thomson Reuters 2021