Analysis agency Counterpoint has launched its international pill market share for the primary quarter of 2021 and pill shipments had been up 53 p.c in comparison with the identical quarter final 12 months. In 2020, the worldwide pill market grew by 19 p.c in comparison with the earlier 12 months, primarily as a result of digital push through the pandemic. The worldwide pill market noticed an enormous revival after an extended droop as a result of growing demand for large-screen gadgets spurred by distant work, on-line training, and prolonged stay-at-home orders.
Counterpoint says that whereas the pill market grew 53 p.c globally, it got here down by 22 p.c from final quarter. The final three months of 2020 noticed vital numbers based on Counterpoint, and it says that the pill market reached a 5 12 months excessive throughout that interval. The January-March interval is alleged to be off season for tablets, however in 2021 it nonetheless recorded sturdy numbers.
Apple raked in 37 p.c of the market share within the first three months of 2021, as in comparison with the 30 p.c market share within the earlier quarter. Samsung gauged 20 p.c international pill share in comparison with final 12 months’s 16 p.c. Lenovo and Amazon each sliced a 9 p.c share in the identical interval, based on Counterpoint. Huawei’s year-over-year pill market share for the quarter declined from 11 p.c in 2020 to five p.c in 2021.
Apple reportedly bought 33 p.c extra iPad items worldwide in 2020 than in 2019 with improved efficiency in all main areas, notably in Japan. Senior Analyst Liz Lee mentioned, “The fundamental iPad fashions accounted for 56 p.c of the general iPad shipments in Q1 2021. The iPad Air and iPad Professional collection got here subsequent with 19 p.c and 18 p.c shares, respectively. Since shoppers are continually involved about costs and portability, the most recent iPad 8 emerged because the top-selling mannequin. Launched in October 2020, the iPad Air 4 ranked second on the bestseller record because it was an enormous hit with shoppers searching for cost-effectiveness in addition to excessive specs.”
Counterpoint says that the most recent iPad Professional with the M1 chip will see shipments soar within the third quarter, and the expansion will probably be maintained within the subsequent quarter as effectively.